Infopaket

Partnership Marketing

ВБ 2.3.1.2. (МД)

Вибіркова дисципліна для ОП

Second

2023/2024

6 Semester

5

PLO 4. Collect and analyze the necessary information, calculate economic and marketing indicators, make management decisions based on the use of the necessary analytical and methodological tools. PLO 6. Identify the functional areas of marketing activities of the market entity and their relationships in the management system, calculate the relevant indicators that characterize the effectiveness of such activities. PLO 8. Apply innovative approaches to marketing activities of the market entity, flexibly adapt to changes in the marketing environment. PLO 10. Explain information, ideas, problems and alternatives for management decisions to specialists and non-specialists in the field of marketing, representatives of various structural units of the market entity. PLO 14. Perform functional responsibilities in the group, offer sound marketing solutions.

1. To know: the basic principles of the economy; the general logic and the mechanism of market activity; the basics of legislative regulation of business activity, the main marketing categories and tools. 2. Have the skills to analyze, synthesize, process and present primary and secondary data, use MicrosoftOfficeWord, MicrosoftOfficeExcel.

The discipline consists of two content modules: module 1. "Theoretical principles of partnership marketing", which discusses the essence of partnership marketing, the evolution, basic characteristics, structure and features; module 2. "Modern features of partnership marketing", which considers the formation and implementation of the partnerships strategies, the partnerships marketing management with the involvement of modern information technology, the partnerships marketing research for industrial markets.

Lecture, seminar, individual study of the student, individual task - is the study of one of the tools of marketing partnerships and comparing the practical experience of its use on the example of a selected country and Ukraine.

The assessment is carried out during the semester of all types of work, including individual study, homework, tests and individual assignments. 1. Module 1: surveys, individual study, modular test (Min. - 12 points, Max.-20 points). 2. Module 2: surveys, individual study, modular test (Min. - 12 points, Max.-20 points). 3. Execution and presentation of an individual task (Min. - 12 points, Max.-20 points). Final assessment is carried out in the form of an exam: maximum score of 40 points, marginal score - 24 points. The exam is held in writing, consists of theoretical questions, tests, calculation tasks. To obtain an overall satisfactory grade in the discipline, the grade for the exam may not be less than 24 points.

Ukrainian