Infopaket

Marketing product policy

ОК 1.27

Обов’язкова дисципліна для ОП

First

2023/2024

5 Semester

5

PLO 1. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing PLO 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PLO 6. Identify the functional areas of marketing activities of the market entity and their relationships in the management system, calculate the relevant indicators that characterize the effectiveness of such activities. PLO 8. Apply innovative approaches to marketing activities of the market entity, flexibly adapt to changes in the marketing environment. PLO 14. Perform functional responsibilities in the group, offer sound marketing solutions. PLO 16. Meet the requirements of a modern marketer, increase the level of personal training.

1. To know the basic principles of enterprise operation; general logic of market activity of the enterprise; basics of legislative regulation of business activity; principles of product flow formation at the enterprise. 2. Have the skills to analyze, synthesize, process and present primary and secondary data, use MicrosoftOfficeWord, MicrosoftOfficeExcel.

The essence of marketing product policy and its basic elements are revealed. The main approaches in product quality management and product competitiveness assessment are analyzed. The key approaches to form demand in the market of the goods, the target market and methods of its choice, management of the commodity nomenclature of the enterprise, a life cycle of the goods are investigated. The processes of planning new products and product development according to the marketing concept, the development of brands and packaging of goods are considered.

lectures, seminars, self-dependent work

survey, analytical (creative, practical) tasks, case group tasks, analytical report, discussion, modular test, exam

Ukrainian