Infopaket

Marketing

ОД.19

Обов’язкова дисципліна для ОП

First

2023/2024

4 Semester

6

PLO 4. To understand the principles of economics, especially the functioning of economic systems. PLO 7. To explain the models of socio-economic phenomena from the point of view of fundamental principles and knowledge on the basis of understanding the basic directions of the development of economics. PLO 12. To apply the acquired theoretical knowledge to solve practical problems and interpret the obtained results in a meaningful way. PLO 13. To identify sources and understand the methodology of determination and methods for obtaining socio-economic data, collect and analyze the necessary information, calculate economic and social indicators. PLO 15. To demonstrate the basic skills of creative and critical thinking in research and professional communication. PLO 18. To use normative and legal acts regulating professional activities.

Full-time form

disciplines: Economic Theory, Macroeconomics, Microeconomics, Higher Mathematics for Economists, Statistics, Business Economics, Management

The content of the discipline is revealed in the following topics: the concept of marketing development; marketing environment; research, comprehensive analysis and forecasting of market development; models of behavior of consumers and competitors; product life cycle and product policy development; pricing in the complex of marketing efforts; distribution and sale of goods; communications in marketing activities; international marketing; developing a marketing strategy.

Lectures, seminars, independent work, reports, participation in discussions, Case study, work in small groups, performing practical exercises, defense of the marketing plan.

Tests, preparation of a marketing plan, tests, exam. semester evaluation 60 points maximum / 36 points minimum: 1. Participation in seminars) - 30 points / 18 points. 2. Performing independent work - survey / observation (topics 2-3) 10 points / 6 points 3.Two control work (№1: topics 1-6; №2: topics 7-11 - PH 1.3; PH 2.2) - each 5 points / 3 points 4. Preparation and defense of a marketing plan by a microgroup - 10 points / 6 points

Ukrainian