Infopaket

Marketing

ОК 1.18

Обов’язкова дисципліна для ОП

First

2023/2024

4 Semester

4

PL04. Form and analyze financial, management, tax and statistical reporting of enterprises and correctly interpret the information obtained for management decisions. PL08. Understand the organizational and economic mechanism of enterprise management and evaluate the effectiveness of decision-making using accounting and analytical information. PL13. Understand the peculiarities of the functioning of enterprises in modern economic conditions and demonstrate an understanding of their market positioning. PL17. To be able to work both independently and in a team, to show leadership qualities and responsibility in work, to adhere to ethical principles, to respect individual and cultural diversity.

Full-time form

1. Know: the basic principles of enterprise operation; general logic of market activity of the enterprise; basics of legislative regulation of business activity. 2. Have the skills to analyze, synthesize, process and present primary and secondary data, use MicrosoftOfficeWord, MicrosoftOfficeExcel.

The essence and content of marketing, conceptual approaches to doing business in market conditions are revealed. The key approaches to the organization and conduct of marketing research, market segmentation are analyzed. The basics of marketing product, pricing, communication and distribution policy of the enterprise are covered. The processes of developing marketing strategies and plans are studied. Approaches to the organization and control of marketing activities at the enterprise are considered.

Lectures, seminars, independent work

Assessment is carried out during the semester of all types of work, including discussion (discussion), independent work, performance of analytical (creative, practical) and case studies, tests (RN 1; 2.1-2.4, 3.1-3.2, 4).

Ukrainiane