Infopaket

Marketing

Вибіркова дисципліна для ОП

First

2023/2024

7 Semester

3

The result of training is the acquisition of knowledge about the nature and content of marketing as a theory and practice of management decisions on all aspects of market and product activities of economic entities, as well as practical skills to identify market problems and opportunities, select target markets, develop market strategies, create organizational management structures, development of strategic plans and programs, personnel selection, evaluation of management effectiveness, etc.

External form

Successful study of basic economic categories.

The program of the discipline consists of the following content modules (1 content module in each semester): 1. Content module 1. "Theory and practice of business management in a modern market environment", which is devoted to the essence of the concept of marketing, diagnosis of the market situation of the company in a modern business environment. Important attention is paid to the disclosure of the specifics of management decisions regarding market and product strategies of the company. 2. Content module 2. "Development of marketing strategies of the enterprise", which is devoted to the content and essence of the stages of the process of forming the marketing strategy of the enterprise, its practical implementation, as well as the development of marketing plan.

1. Marketing. Textbook/Starostina L.A., Kravchenko V.A., Prigara O.Yu., Yarosh-Dmitrenko L.O. / Under the total. ed. prof. Starostina A.A. - K .: "NPP "Interservice", 2018. - 216 p. 2. Marketing: textbook / A.A. Starostina, N.P. Goncharova, E.V. Krikovsky et al., ed. A.A. Starostino. - K .: Knowledge, 2009. 3. Marketing: terminological dictionary / Starostina A.A., Kochkin N.Yu., Zhurilo V.V. and others / Under the general. ed. prof. Starostina A.A. - K .: "NPP "Interservice", 2017. - 154 p. 4. Industrial marketing: Theory, world experience, Ukrainian practice: Textbook / Ed. A.A. Starostina. - K .: Knowledge, 2005, - 764 p. – European marketing). 5. Starostina A.A. Marketing research of state and international markets: Textbook. - K .: Lazarit-Poliiraf LLC, 2012. - 480p.

Lecture, practical classes

Semester assessment: 1. Modular test work RN 2.1 - 2.3 - 15 points / 9 points 2. Modular test - RN 2.1-2.3 -15 points / 9 points 3. Homework, participation in group projects - RN 1.2, 2.1 - 3.1 - 30 points / 18 points 4. Project implementation - RN 3.1 - 20 points / 12 points 5. Final test RN 1.1-20 points / 12 points Final assessment: in the form of a credit

Ukrainian