Marketing

Course: BIOLOGY (Bachelor) PART-TIME

Structural unit: Biology And Medicine Institute Science Educational Center

Title
Marketing
Code
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
7 Semester
Number of ECTS credits allocated
3
Learning outcomes
The result of training is the acquisition of knowledge about the nature and content of marketing as a theory and practice of management decisions on all aspects of market and product activities of economic entities, as well as practical skills to identify market problems and opportunities, select target markets, develop market strategies, create organizational management structures, development of strategic plans and programs, personnel selection, evaluation of management effectiveness, etc.
Form of study
External form
Prerequisites and co-requisites
Successful study of basic economic categories.
Course content
The program of the discipline consists of the following content modules (1 content module in each semester): 1. Content module 1. "Theory and practice of business management in a modern market environment", which is devoted to the essence of the concept of marketing, diagnosis of the market situation of the company in a modern business environment. Important attention is paid to the disclosure of the specifics of management decisions regarding market and product strategies of the company. 2. Content module 2. "Development of marketing strategies of the enterprise", which is devoted to the content and essence of the stages of the process of forming the marketing strategy of the enterprise, its practical implementation, as well as the development of marketing plan.
Recommended or required reading and other learning resources/tools
1. Marketing. Textbook/Starostina L.A., Kravchenko V.A., Prigara O.Yu., Yarosh-Dmitrenko L.O. / Under the total. ed. prof. Starostina A.A. - K .: "NPP "Interservice", 2018. - 216 p. 2. Marketing: textbook / A.A. Starostina, N.P. Goncharova, E.V. Krikovsky et al., ed. A.A. Starostino. - K .: Knowledge, 2009. 3. Marketing: terminological dictionary / Starostina A.A., Kochkin N.Yu., Zhurilo V.V. and others / Under the general. ed. prof. Starostina A.A. - K .: "NPP "Interservice", 2017. - 154 p. 4. Industrial marketing: Theory, world experience, Ukrainian practice: Textbook / Ed. A.A. Starostina. - K .: Knowledge, 2005, - 764 p. – European marketing). 5. Starostina A.A. Marketing research of state and international markets: Textbook. - K .: Lazarit-Poliiraf LLC, 2012. - 480p.
Planned learning activities and teaching methods
Lecture, practical classes
Assessment methods and criteria
Semester assessment: 1. Modular test work RN 2.1 - 2.3 - 15 points / 9 points 2. Modular test - RN 2.1-2.3 -15 points / 9 points 3. Homework, participation in group projects - RN 1.2, 2.1 - 3.1 - 30 points / 18 points 4. Project implementation - RN 3.1 - 20 points / 12 points 5. Final test RN 1.1-20 points / 12 points Final assessment: in the form of a credit
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

Departments

The following departments are involved in teaching the above discipline