Infopaket

Visual practices and communication

ОК 6

Обов’язкова дисципліна для ОП

Second

2023/2024

1 Semester

4

to understand the specifics and features of the implementation of cultural ideas, images, and meanings, as well as to critically evaluate the possibilities of their interpretation to solve important problems for a society;to analyze textual and visual sources of information about cultural phenomena and processes; to verify information according to professional objectives;to organize and maintain communication with the authorities, research institutions, information and analytical services, mass media about the culture. to communicate fluently in official and foreign languages orally and in writing to discuss professional issues, presentation of research results and projects; to collect, analyze and evaluate empirical facts and interpret them in according to modern theoretical ideas of the relevant field of cultural studies;to plan and carry out scientific and applied research in the field of cultural studies, to generate and test hypotheses, to collect evidence and argue conclusions

Full-time form

1) Prior to studying this course, students must know basic cultural theories; basics of Ukrainian legislation in the field of culture. 2 Students must be able to collect and interpret information on phenomena of culture, cultural processes and events; to apply basic terms, concepts and classifications of cultural studies in the analysis of social and cultural phenomena and processes. 3) Students must have basic skills of scientific research and information management; using of professional cultural information sources in English.

The key concepts of visual practices and communication. Panoptism and disciplinary practices. World picture as a scopus regime. Literature and other text practices. Practices of image in the Age of Mechanical Reproduction. Historical modifications of visual practices and visual anthropology. Visual practices: photography. Cinema as a visual practice. Poster as a practice of visual communication of the XX century. Fashion as a visual practice and its communicative nature. Television as a visual practice of the XX century. Fragment culture: video clips. Advertising as a visual communicative practice. Visual practices in the city space (landscape architecture, advertising). Internet, network approach and communication.

1. Iconic Power. Materiality and Meaning in Social Life. New York: Palgrave Macmillan. 2. Lash S. Sociology of Postmodernism. Routledge,1990. 300 p. 3. Moxey K. Visual Studies and the Iconic Turn // Journal of Visual Culture. Los Angeles; London; New Delhi; Singapore: Sage, 2008. Vol. 7 (2). P. 141. 4. The visual culture. Reader / edited by N. Merzoeff . L., N.-Y.: Routledge, 1995.568 р. 5. Павлова О.Ю., Тормахова А.М. Візуальні практики та комунікація: курс лекцій. - К.: ВПЦ «Київський університет», 2018. 6. Barthes R. Dominici, or the triumph of literature. The Cultural Studies Reader. L., N.-Y.: Routledge, 1999. рp. 42-46. 7. Benjamin W. The Work of Art in the Age of Mechanical Reproductibility. https://monoskop.org/images/6/6d/Benjamin_Walter_1936_2008_The_Work_of_Art_in_the_Age_of_Its_Technological_Reproducibility_Second_Version.pdf 8. Elkins J. Visual Cultures. Bristol; Chicago, Intellect Ltd, 2010.

Lectures, seminars, Self-study

1. Oral presentation at seminars: 28 / 42 points 2. Self-study (analysis of texts): 4 / 8 points 3. Self-study (analytic work “Modern visual practice”): 4 / 10 points 4. Final Written Exam - 24/40 points The number of scores during the academic period is formed by the scores obtained by the student in the total learning process within this course. The overall assessment during the academic period consists of the scores obtained for the classroom work - 1) oral presentations at seminars, 2) Self-study (analysis of texts), 3) self-study – (analytic work “Modern visual practice”).

english