Infopaket

Advertising management

ДВС.3.02.02

Вибіркова дисципліна для ОП

First

2023/2024

6 Semester

3

To know: Nature, essence, types of management in advertising. Grounds and algorithms for creating, formulating management processes for consumer beliefs. Systematic and dynamic creation and implementation of internal and external management processes in advertising. Factors, methods, technologies and algorithms for formulating management in advertising. Systematic and dynamics of creating and implementing management principles in advertising. Be able to: Analyse, evaluate, select and use factors in the formulation of management decisions in advertising. Ensure consistency of management work at the level of strategies. Implement methods and technologies of personnel management in practical advertising activities. Implement management methods and technologies in practical activities to optimise advertising. Create communication systems of strategies as programmes and plans for personnel management in the field of advertising.

Full-time form

Introduction. Basic concepts and terms, structure of the discipline. Historical experience of advertising management. Advertising and market relations: general management issues. Internal management in advertising. Management in the work of advertisers with the market of goods, existing institutions, persons, etc. Management in working with the cultural advertising market. Management in working with government agencies. Management in working with advertisers. Advertising management in agribusiness. Advertising management in the social sphere. Advertising management of external relations of an institution. Management in working with the audience of advertising. Advertising management in working with a mass audience: aspects of social psychology. Planning in advertising management: strategy, tactics, technologies, methods, techniques. Methods and technologies for monitoring the effectiveness of advertising management.

1. PR Basics for the Beginners URL : https://www.thehartford.com/business-insurance/strategy/marketing-basics/public-relations 2. Basic Principles of Advertising and Public Relations. URL :https://www.ddegjust.ac.in/studymaterial/pgdapr/pgdapr-101.pdf

Lecture, seminar, self-study

Assessment of semester work: 1. Oral answer - 12 / 30 points 2. Trainings - 12 / 20 points 3. Self-study - 12 / 30 points The number of points during the study period is formed by the points received by the applicant in the process of mastering the material from the entire training course. The total grade during the study period consists of points obtained for oral answers, participation in trainings, and independent work. All these types of work for the semester have a total - maximum of 80 points - a minimum of 48 points Final written test - 12 / 20

Ukrainian