Basics of PR and advertising activity

Course: Cultural Studies 2020

Structural unit: Faculty of Philosophy

Title
Basics of PR and advertising activity
Code
ДВС.3.08
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
8 Semester
Number of ECTS credits allocated
3
Learning outcomes
1. To have the skills of critical thinking, to present their own thoughts in a clear way, to make their arguments.5. To collect, organize and analyze information on cultural phenomena, events, historical and cultural processes.6. To identify, verify and summarize information on various contexts of cultural practice, to determine the degree of their relevance using different sources, information, communication tools and visual technologies.10. To recognize and classify different types of cultural products, to determine their qualitative characteristics based on comprehensive analysis.11. To carry out expert assessment of cultural objects according to the criteria set and to provide recommendations for their social actualization.12. To substantiate, develop and implement cultural events and projects in compliance with the law according to the defined goals and objectives
Form of study
Prerequisites and co-requisites
1. Before starting this course, students should know: the main stages and characteristics of the historical and cultural process; basic cultural theories and methods of cultural studies, including methods of philosophy of culture, cultural anthropology, sociology of culture, economics of culture; basic cultural concepts and categories. 2. must know the main stages and characteristics of the historical and cultural process; main cultural theories and methods of cultural studies; basic cultural concepts and categories; the specifics of domestic and foreign culture; basic principles of management of socio-cultural activities; peculiarities of functioning of domestic cultural institutions; specifics of modern sociocultural practices. 3. To be able to collect and interpret information about the phenomena and phenomena of culture, cultural processes and events; apply the main terms, categories and classifications of cultural studies in the analysis of socio-cultural phenomena and processes
Course content
Tasks, purpose, functions of the subject "Fundamentals of PR and advertising" Basic concepts and terms of advertising and public relations. The history of the emergence and development of advertising and public relations Institutional aspects of PR and advertising. Typology of advertising and public relations. Functions and principles of the public relations and advertising system. The advertising and public relations market in Ukraine and the world. International cooperation in advertising and public relations, features of advertising and PR activities in the conditions of Ukraine Planning in advertising and PR activities: strategies, tactics. Implementation of plans: technologies, methods, techniques. Concept of effectiveness in advertising and PR, methods of its planning, provision and calculation.
Recommended or required reading and other learning resources/tools
Cannes Lions: The International Festival of Creativity. https://www.canneslions.com/
Planned learning activities and teaching methods
Lectures, seminars, self-study
Assessment methods and criteria
1. Oral answer: 12 / 30 points 2. Trainings: 12 / 20 points 3. self-study: 12 / 30 points Final test in written form - 12 / 20 points Final assessment in the form of credit
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

Vladymyrov Volodymyr
Department of Advertising and Public Relations
Educational and Scientific Institute of Journalism

Departments

The following departments are involved in teaching the above discipline

Department of Advertising and Public Relations
Educational and Scientific Institute of Journalism