Infopaket

Basics of PR and advertising activity

ВБ 1.8

Вибіркова дисципліна для ОП

First

2023/2024

8 Semester

3

1. To have the skills of critical thinking, to present their own thoughts in a clear way, to make their arguments.5. To collect, organize and analyze information on cultural phenomena, events, historical and cultural processes.6. To identify, verify and summarize information on various contexts of cultural practice, to determine the degree of their relevance using different sources, information, communication tools and visual technologies.10. To recognize and classify different types of cultural products, to determine their qualitative characteristics based on comprehensive analysis.11. To carry out expert assessment of cultural objects according to the criteria set and to provide recommendations for their social actualization.12. To substantiate, develop and implement cultural events and projects in compliance with the law according to the defined goals and objectives

Full-time form

1. Before starting this course, students should know: the main stages and characteristics of the historical and cultural process; basic cultural theories and methods of cultural studies, including methods of philosophy of culture, cultural anthropology, sociology of culture, economics of culture; basic cultural concepts and categories. 2. must know the main stages and characteristics of the historical and cultural process; main cultural theories and methods of cultural studies; basic cultural concepts and categories; the specifics of domestic and foreign culture; basic principles of management of socio-cultural activities; peculiarities of functioning of domestic cultural institutions; specifics of modern sociocultural practices. 3. To be able to collect and interpret information about the phenomena and phenomena of culture, cultural processes and events; apply the main terms, categories and classifications of cultural studies in the analysis of socio-cultural phenomena and processes

Tasks, purpose, functions of the subject "Fundamentals of PR and advertising" Basic concepts and terms of advertising and public relations. The history of the emergence and development of advertising and public relations Institutional aspects of PR and advertising. Typology of advertising and public relations. Functions and principles of the public relations and advertising system. The advertising and public relations market in Ukraine and the world. International cooperation in advertising and public relations, features of advertising and PR activities in the conditions of Ukraine Planning in advertising and PR activities: strategies, tactics. Implementation of plans: technologies, methods, techniques. Concept of effectiveness in advertising and PR, methods of its planning, provision and calculation.

Cannes Lions: The International Festival of Creativity. https://www.canneslions.com/

Lectures, seminars, self-study

1. Oral answer: 12 / 30 points 2. Trainings: 12 / 20 points 3. self-study: 12 / 30 points Final test in written form - 12 / 20 points Final assessment in the form of credit

Ukrainian