A theory of mass culture
Course: Cultural Studies 2020
Structural unit: Faculty of Philosophy
            Title
        
        
            A theory of mass culture
        
    
            Code
        
        
            ОК 41
        
    
            Module type 
        
        
            Обов’язкова дисципліна для ОП
        
    
            Educational cycle
        
        
            First
        
    
            Year of study when the component is delivered
        
        
            2023/2024
        
    
            Semester/trimester when the component is delivered
        
        
            6 Semester
        
    
            Number of ECTS credits allocated
        
        
            3
        
    
            Learning outcomes
        
        
            1. To have the skills of critical thinking, to present one's own thoughts in an understandable way, to carry out their arguments.  2. To analyze, comment and summarize scientific and analytical texts of culturological format. 4.To know and understand theoretical approaches to definition of culture, its manifestations and forms of existence. 5.To collect, organize and analyze information on cultural phenomena, events, historical and cultural processes.  7. To understand the factors of cultural dynamics, the principles of periodization of cultural processes, their specific features and characteristics
        
    
            Form of study
        
        
            Full-time form
        
    
            Prerequisites and co-requisites
        
        
            1.	Before studying this course, students must know the main stages and characteristics of the historical and cultural process; the main achievements of material and spiritual culture; the history of the formation and development of art, the peculiarities of functioning in the cultural system of a certain historical era.
2.	 Be able to collect and interpret information about cultural’s phenomena, cultural processes and events; apply the main terms, categories and classifications of cultural studies in the analysis of socio-cultural phenomena and processes; explain the essence of the phenomenon of culture, its role in human life.
3.	Have basic skills of scientific research and information management; critical attitude and forecasting regarding cultural events and phenomena.
        
    
            Course content
        
        
            The phenomenon of "mass culture". The сharacteristic features and functions of mass culture. Correlation of mass, elite, popular and folk cultures. Practical dimensions of mass culture. Mass art. Mass culture as the culture of mass society. Mass culture as an object of research of the Frankfurt School. Structural and semiotic analysis of mass culture. Poststructuralism. Feminist theory of mass culture. Mass culture in the discourse of postmodernism. Culture of consumption in the era of information (post-industrial) society. Mass culture in Ukraine.
        
    
            Recommended or required reading and other learning resources/tools
        
        
            Adorno T. W. The Culture Industry: Selected Essays on Mass Culture.  London: Routledge, 2001. 224р. Leavis Q. Fiction and the Reading Public. Vintage/Ebury (A Division of Random House Group); New Impression edition, 1975. 28 p. Macdonald Dwight. Masscult and Midcult. The New York Intellectuals Reader [ed. by Neil Jumonville]. New York: Routledge, 2007. P. 205–222. Mac Donald  D. A Theory of Mass Culture. Mass Мedia and Mass Man. N.Y., 1968.  P. 12-24. MacLuhan M., Fiore Q. The Medium is the message: An inventory of effects.  New York, 1967. P. 159р.
        
    
            Planned learning activities and teaching methods
        
        
            Lectures, seminars, self-study
        
    
            Assessment methods and criteria
        
        
            Oral presentation, additions and participation in discussions at seminars: 18 / 30 points
2. Self-study №1: 3 / 6 points
3. Self-study №2: 11 / 18 points
4. Test work: 4 / 6 points
5. Written exam: 24 / 40 points
Final assessment in the form of exam: the final number of points in the course (maximum 100 points) is determined as the sum of points for systematic work during the semester and the exam.
Examination assessment is in writing. The examination ticket consists of 2 questions, each of which is evaluated on a scale of 20 points, which gives a total of 40 points for the exam.
        
    
            Language of instruction
        
        
            Ukrainian
        
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