Infopaket

Advertising management

ВБ 5.2

Вибіркова дисципліна для ОП

First

2023/2024

6 Semester

3

2. To analyze, comment and summarize scientific and analytical texts of culturological format. 4.To know and understand theoretical approaches to definition of culture, its manifestations and forms of existence. 3. To create logically and structurally organized texts on cultural studies, according to the specialization. 5.To collect, organize and analyze information on cultural phenomena, events, historical and cultural processes. 6.To identify, verify and summarize information on various contexts of cultural practice, to determine the degree of their relevance using different sources, information, communication tools and visual technologies. 10. To recognize and classify different types of cultural products, to determine their qualitative characteristics based on comprehensive analysis. 11. To carry out expert assessment of cultural objects according to the criteria set and to provide recommendations for their social actualization.

Full-time form

1. Before starting this course, students should know the basic principles, methods, tools and forms of process management. 2. Be able to collect and interpret information about consumer needs. 3. Possess elementary skills of scientific research and information management; critical attitude and forecasting regarding the prospects of the advertising product.

Introduction. Basic concepts and terms, structure of the discipline. Historical experience of advertising management. Advertising and market relations: general management issues. Internal management in advertising. Management in the work of advertisers with the market of goods, existing institutions, persons, etc. Management in working with the cultural advertising market. Management in working with power structures. Management in working with advertisers. Advertising management in agribusiness. Advertising management in the social sphere. Advertising management of external relations of the institution. Management in working with the advertising audience. Advertising management in working with a mass audience: aspects of social psychology. Planning in advertising management: strategy, tactics, technologies, techniques, methods, techniques. Methods and technologies for monitoring the effectiveness of advertising management.

PR Basics for the Beginners URL : https://www.thehartford.com/business-insurance/strategy/marketing-basics/public-relations Basic Principles of Advertising and Public Relations. URL : https://www.ddegjust.ac.in/studymaterial/pgdapr/pgdapr-101.pdf

Lectures, seminars, self-study

1. Oral presentation: 12 / 30 points 2. Trainings: 12/20 балів 3. Self-study : 12/30 points 4. Final test: -12/20 points Final evaluation in the form of a credit: the final evaluation for the discipline (minimum 60, maximum 100 points) consists of the sum of the number of points for the semester work (minimum 48, maximum 80 points) and the final test (minimum 12, maximum 20 points).

Ukrainian