Infopaket

Political Marketing and Management

ОК.9

Обов’язкова дисципліна для ОП

Second

2023/2024

1 Semester

4

Own the basic technologies of political consulting; analyze professional activities in government and administration; organize professional activities in government and administration; own methods, approaches and technologies for organizing professional activities in government and administration; analyze and evaluate the managerial situation in the conceptual and categorical apparatus of PR and GR in politics and develop and plan recommendations of a managerial nature; be able to participate in the organization of professional activities in government and administration

External form

1. Know: the history of the development of managerial, marketing and political science theories; the place and role of political marketing and management in the system of humanitarian disciplines and the foundations of information and political planning. 2. Be able to identify and analyze political and applied problems; interpret political processes from the standpoint of different methodological approaches and apply the methods of specific empirical research. 3. own the categorical apparatus of political marketing and management; propaganda and counter-propaganda skills and basic political consulting technologies.

Topic 1. Subject and structure of political marketing Topic 2. Political situation and technological possibilities in the political process Topic 3. Selective marketing Topic 4. Subject and structure of political management Topic 5. Politics as a market for political services Topic 6. Political and administrative cycle: structure and phases

1. Бокоч В. М. Електоральний маркетинг в політичному процесі: міжнародний досвід: монографія. Ужгород. нац. ун-т, Ф-т міжнар. відносин, Каф. міжнар. відносин. Ужгород : Ліра, 2015. 198 с. 2. Віннічук О. В. Політичний маркетинг. Соціально-політичні комунікації. О. В. Віннічук, О. В. Рибщун. Кам'янець-Подільський : Рута, 2017. 70 с. 3. Кіслов Д. В. Система державних маркетингових комунікацій: теорія і практика: монографія. Нац. акад. держ. упр. при Президентові України. К.: Леся, 2015. 407 с. 4. Лікарчук Н. В. Політичний маркетинг: теорія і практика: монографія. Нац. пед. ун-т ім. М. П. Драгоманова. К. : Вид-во НПУ ім. М. П. Драгоманова, 2012. 355 с.

Planned educational activities and teaching methods Lectures, practical classes, seminars classes, independent work.

Semester assessment: assessment is carried out throughout the semester of all types of work, including survey, independent work, performance and presentation of an individual analytical task. 1. Module 1: survey, performance of independent tasks, modular control work (Min. - 12 points, Max. - 20 points). 2. Module 2: survey, performance of independent tasks, modular control work (Min. - 12 points, Max. - 20 points). 3. Fulfillment and presentation of an individual analytical task (Min. - 12 points, Max. - 20 points).

Ukrainian