Infopaket

PR technologies in public administration

ВБ 5.1

Вибіркова дисципліна для ОП

First

2023/2024

9 Semester

4

Learning outcomes Know: composition and mechanisms of interaction of PR technologies in public administration; conditions for providing PR technology in public administration; analyze the state and problems PR technologies in the state administration of Ukraine and in the world To be able to: use PR-technologies in public administration; the ability to evaluate PR-technologies in public administration; the ability to determine the need for PR technology in public administration autonomy and responsibility: - demonstrate understanding of personal responsibility for professional and/or management decisions or provided proposals/recommendations that may affect the management of social and economic security of the region in the public sphere as a whole or its separate components; justification of the forms and methods of state regulation of PR technology; substantiation of PR strategy in public administration

Full-time form

Prerequisites and additional requirements 1. To know: the basic principles of PR technology in public administration, the basics of regulatory and legal support for the activities of public authorities; the specifics of the organization of PR activities; conceptual provisions of PR technology. 2. To be able to use analytical and statistical methods of processing information regarding PR technology, indicators of the activity of public authorities, work with national and international databases. - Possess the skills of analysis, synthesis, processing and visualization of statistical, sociological and other data, work with the legal framework, design and presentation of data using Microsoft Office programs (Excel, Word, Power Point, etc.).

Content of the educational program CONTENT MODULE 1 "PR in public administration" 1 Topic 1. Basics of PR in public administration Topic 2. Historical stages of formation and development of PR in public administration. Topic 3. Image as a component of the PR system state administration Topic 4. PR specialists in the state management: functions, tasks and requirements CONTENT MODULE 2 "PR technologies in public administration" Topic 5. Types of PR technologies in the state management Topic 6. PR strategies in public administration Topic 7. The public in the PR system technologies in public administration. Target groups Topic 8. PR technologies in crisis situations

Recommended and necessary literature 1. Information component of state policy and management: monograph / S. G. Solovyov, O. E. Bukhtaty, Yu. V. Nesteryak, and others. ; in general ed. N. V. Hrytsyak. Kyiv: K.I.S., 2015. 319 p. 2. Kochubey L. O. PR in the political sphere: textbook./L. Crested lark. K.: IPiEND, 2013. 472 p. 3. Perederii I.H. Modern PR technologies and advertising in information activities: training. manual / I.H. Perederius Poltava: PoltNTU, 2017. 206 p. 4. Pocheptsov, H. G. Public relations: a study guide. Kyiv: Znannia, 2004. 376 p. 5. Romat E. V. Public relations (basic course): study guide. Kyiv, 2016. 284 p

Planned educational activities and teaching methods Lectures, practical classes, seminars classes, independent work.

Methods and criteria of assessment – semester evaluation (MAX – 80 points / MIN – 48 points): 1. Performance of practical (seminar) classes - max. 35 points / min. 21 points. 2. Control works - max. 20 points / min. 12 points (two modular test papers) 3. Independent work - max. 5 points / min. 3 points 4. Individual analytical work - mach. 20 points / min. 12 points.Rescheduling the semester control in order to improve a positive grade is not allowed is allowed - final assessment The final control is carried out in the form of a written control work, which is assessed at a maximum of 20 points and is conducted at one of the last practical classes in the discipline.

Ukrainian