Infopaket

International business marketing

ВБ 1.1.2 (МТ)

Вибіркова дисципліна для ОП

First

2022/2023

5 Semester

4

PLO 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PLO 4. Collect and analyze the necessary information, calculate economic and marketing indicators, make management decisions based on the use of the necessary analytical and methodological tools. PLO 5. Identify and analyze the key characteristics of marketing systems at different levels, as well as the behavior of their subjects. PLO 6. Identify the functional areas of marketing activities of the market entity and their relationships in the management system, calculate the relevant indicators that characterize the effectiveness of such activities. PLO 9. Assess the risks of marketing activities, establish the level of uncertainty of the marketing environment when making management decisions.

Successful mastering of the courses "Economic Theory", "Macroeconomics", "Microeconomics", "Business Economics", "Marketing".

The curriculum consists of the following content modules (2 content modules in each semester): Content module 1. "Strategic marketing activities of the business entity in the industrial market", which examines the specifics of the industrial market and its structure; industrial consumer behavior; the main features of the supply process in the industrial market etc. Content module 2. "Operational marketing activities of the business entity in the industrial market", which considers the specifics of product strategy and pricing strategies of the enterprise in the industrial market; distribution of goods on the industrial market; strategic planning in the industrial market; international distribution system, structure, functions, relationships; retail trade: main elements and strategic perspectives; planning and organization of distribution channels; construction of promotion strategy and organization of exhibition activities in the industrial market.

1. Starostina A.O., Dligach A.O., Kravchenko V.A. Industrial marketing: Theory, world experience, Ukrainian practice: Textbook / edited by A.O. Starostina - K.: Znannia, 2005. 2. Kochkina N.Yu. Marketing management: training. manual K.: "NVP "Interservice", 2019. - 368 p. 3. Yakovlev A.I., Larka M.I., Sudarkina S.P. etc. Marketing of an industrial enterprise: Teaching. Guide./ edited by prof. A.I. Yakovleva, Prof. E. Stalls - K.: "Condor" Publishing House, 2019. - 504 p. 4. Boychuk I.V. Marketing of an industrial enterprise.: training. Guide./ I.V. Boychuk, A.Ya. Dmytriv - K.: "Center for Educational Literature", 2017. - 360 p. 5. Osnach O.F., Industrial marketing: Textbook [for students. higher education closed.]/ Osnach O.F., Pylypchuk V.P., Kovalenko L.P. - K.: Center of Educational Literature, 2011. - 364 p. 6. Nechaev V.P. Industrial marketing: Teaching method. Manual For self discipline study - Kryvyi Rih: MINERAL, 2016. – 185 p.

Lectures, seminars, individual work

Semester assessment: 1. Modular test (Min. - 12 points, Max. - 20 points). 2. Checking homework, participation in group projects (Min. - 12 points, Max. - 20 points). 3. Project implementation (Min. - 12 points, Max. - 20 points). Final assessment in the form of an exam (Min. - 24 points, Max. - 40 points). A student is not allowed to take the exam if he / she scored less than 36 points during the semester. To be admitted to the exam, you must complete an independent project, pass all homework to get scores up to 36. The score for the exam cannot be less than 24 points to get an overall positive grade for the course.

Ukrainian