Infopaket

Creative Advertising Techniques

ВБ 2.2. (МТ)

Вибіркова дисципліна для ОП

Second

2021/2022

3 Semester

6

1. Justify and make effective decisions on the development of socio-economic systems and managing business entities 2. Communicate freely on professional and scientific topics using native and foreign languages 3. Evaluate the results of a student’s work, demonstrate leadership skills and ability to manage personnel and work in a team 4. Substantiate managerial decisions for the effective company development, considering goals, resources, constraints, and risks

Distance form

Students must be acquainted with the basic principles of marketing management based on national |and international markets’ analysis. Students must be able to communicate in a complex business environment effectively.

Discipline consists of two main modules: Module 1. Generic Approaches to Creating the Advertising Strategy, which researches the legislative regulation and the history of advertising; psychology of advertising; gender stereotypes and symbolism in advertising. Module 2. Practical Aspects to Creating the Advertising Strategy in a Digital Era, which researches the advertising technologies and strategies; genres and styles of advertising messages; language manipulation in advertising.

Kochkina N.Yu. Marketing management: training. manual. - K.: Interservice, 2019. Marketing: terminological dictionary / A.O. Starostina, N.Yu. Kochkina, V.V. Zhurylo [etc.] / edited by A.O. Starostina K.: "NVP "Interservice", 2017. Vary M.Y. Political-psychological pre-election and election technologies: Educational and methodological manual. K.: Elga, Nika Center, 2003. Ogilvy, D. (2012) Confessions of an Advertising Man,

Lections, seminars, individual work, consultations

mini-projects, quizzes, examination

English