Infopaket

Social technologies of PR and image-making

ВБ2.4

Вибіркова дисципліна для ОП

Second

2023/2024

4 Semester

8

1.1 Know modern methods and technologies of PR in the system of social communications 2.1 Be able to analyze the environment of the organization (internal and external), collect, edit and process information from various sources. 2.2 Be able to determine the communication goals of the organization of the social or political sphere and develop a strategy for the formation / development of PR in accordance with them 2.3 Be able to develop a set of measures to form a system of public relations for the organization 3.1 Conduct surveys of respondents online and orally in order to solve the management problem in the process of establishing public relations 3.2 Prepare press releases with a presentation of an event or social event 4.1 Develop a PR campaign plan to promote the project in order to solve social problems.

Full-time form

1. Know the theory of mass communications, the basics of sociology of public opinion, the basics of social technology and advertising. 2. Know the essence and history of PR, basic types and methods. 3. Know the essence, forms and basic models of image-making. 4. Have basic methods of sociological research and analytics.

1 The essence, content and principles of PR 2 PR management system in the field of social and political relations 3 Organization of relations with the media and various circles of the public in the social and political spheres 4 The process of planning PR-companies in the system of social communications 5 Imagesmaking technologies in the social and political spheres 6 Forms and models of image-making. Technological tools of image formation 7 Methods and tools of personal image management 8 Content of basic PR activities and management of PR activities 9 Communicative technologies of PR and image-making 10 Lobbying in PR-practices and image-making 11 Special events in PR 12 Public Relations and work with the reputation of campaigns 13 Lessons from Reputation Capital Group specialists 14 Lessons from Reputation Capital Group specialists 15 Public Relations and image-making as social technologies

Бугрим В. В. Іміджологія/Іміджмейкінг: Навчальний посібник. - К.: ВПЦ «Київський університет», 2014. - 250 с. – С.80-134. Горчакова В.Г. Имиджелогия. Теория и практика: учеб. пособие. – М.: Юнити-Дана, 2012. – 335 с. –С. 201-266. Іванов В.Ф., Бугрим В.В., Башук А.І. [та інші] Основи реклами і зв’язків із громадськістю: підручник / За ред. В.Ф.Іванова, В.В.Різуна. - К.: ВПЦ «Київський університет», 2011. - 431 с. – С.287-350. Соколовський І., Потапова Д., Тєнін П. Валідизація методик вимірювання репутації на пострадянському просторі // Соціологія:теорія, методи, маркетинг 2021 (1). С. 82-105. Режим доступу: http://stmm.in.ua/archive/2021-1/5.php Соколовський І. Методы измерения репутации. Режим доступу: https://reputationcapital.blog/author/ivansokolovskyy/?lang=uk Королько В., Некрасова О. Зв’язки з громадськістю. Наукові основи, методика, практика. – К., 2009. – 831 с. Шевченко О.В., Яковець А.В. PR: теорія і практика. Підручник. – К., 2011. – 464 с. – С.301-400.

Lecture, practical lesson, self-study work

3 semester 1. Answers to practical classes РН1.1, РН1.2, РН2.1 - 25/15 points 2. Test work РН1.1, РН1.2 - 25/15 points 3. Checking the tasks of independent work, participation in group projects PH1.1, PH1.2, PH2.1, PH4.1 - 25/15 points 4. Project implementation РН1.1, РН1.2, РН2.1, РН3.1 - 25/15 points final assessment in the form of a test 4 semester 1. active work in practical classes: PH1.1, PH1.2, PH2.1 - 20/12 points 2. writing a detailed essay PH1.1, PH1.2: - 10/6 points 3. performance of the test РН1.1, РН1.2: - 10/6 points 4. performance of control work: РН1.1, РН1.2, РН2, РН4 - 10/6 points 5. implementation and presentation of the results of the analytical project task: PH3, PH4 - 10/6 points final assessment of the 4th semester: written exam RN 1.1,2.1,1.2 (ticket contains two questions) - 40 points (20 maximum points or 12 minimum points for each question of the ticket). The minimum score for passing the exam (overall positive grade) is 24 points.

ukrainian