Social bases of political marketing
Course: Sociаl Technologies
Structural unit: Faculty of Sociology
Title
Social bases of political marketing
Code
ВБ3.1
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
3
Learning outcomes
1. Know the history of formation and development of technologies of political advertising and marketing
2. Know the basics of general theoretical approaches to political advertising and marketing technologies
3. Understand the meaning of the processes taking place among the subjects of political advertising and marketing (politicians and marketers)
4. Highlight the main contradictions and trends in the development of political advertising and marketing technologies in modern world and domestic public life
5. Publicly present the results of independent work
Form of study
Full-time form
Prerequisites and co-requisites
1. Be able to think analytically.
2. Have the skills to analyze texts.
3. Have the skills to work with modern computer technology.
Course content
1. History of formation and development of political marketing in science
2. Social technologies of political marketing
3. Forms, types and means of political advertising
4. The structure and stages of political advertising
5 The concept of marketing in sociology
Technologies of political advertising and marketing in modern sociology
6. Technologies of political advertising in sociological research
7. Types of marketing research
8. Strategy of advertising political campaigns
9. Media planning and media management
10. Modern sociological research of marketing
Recommended or required reading and other learning resources/tools
1. Korolko V. Political advertising: lessons of elections, problems // Sociology: theory, methods, marketing. - 1998. - № 6. - P. 53 - 65
2. Poltorak VA Political Marketing. - Dnepropetrovsk, 2001. - 94 p.
3. Shveda Y.R. Election campaign technology. Fundamentals of electoral marketing and management: [teaching method. manual]. Lviv: LNU named after I. Franko, 2013. - 340 p.
Planned learning activities and teaching methods
Lecture, practical lesson, self-study work
Assessment methods and criteria
1. Oral answer provides in all practical classes during the semester (topics 1-10): RS 1.1, RS 1.2, RS 2.1, RS 2.2, RS 3 - 40 points (30 minimum)
2. Test 1 (topics 1-5): RS 1.1, RS 1.2 - 30 points (15 minimum)
3. Test 2 (topics 6-10): RS 2.1, RS 2.2 - 30 points (15 minimum)
final assessment: in the form of a test
Language of instruction
ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline