Infopaket

Sociology of Economics and Marketing

ВБ2.1

Вибіркова дисципліна для ОП

First

2023/2024

3 Semester

7

1.1. Know the scientific status, subject field, genesis, basic theoretical approaches, scientific concepts, structure and functions, as well as key concepts and categories of sociology of economics and marketing. 1.2. Know the basic laws, principles and methods of sociology of economics and marketing, ways and mechanisms of economic and marketing behavior of market participants. 2.1. Be able to analyze the economic culture, behavior and activities of economic actors at different levels with the use of effective marketing strategies, procedures and technologies within the methodological tools of modern sociology. 2.2. Be able to identify the main social problems in the deployment, reproduction and development of various economic and marketing processes, as well as to adapt the results of research of economic and marketing phenomena to modern conditions of everyday life of Ukrainian society.

Full-time form

1. Knowledge of the main problems of general sociology and the ability to work with sociological data. 2. Possession of basic skills of programming sociological research and the use of empirical methods of sociological analysis.

1. Sociology of economics. Topic 1. Scientific status of sociology of economics. Topic 2. Historical stages of formation of sociology of economics. Topic 3. Basic laws of sociology of economics. Topic 4. Sociological paradigms of economic life of society. Topic 5. Models of human economic behavior. Topic 6. Economic culture. Topic 7. Economic groups, organizations and institutions. Topic 8. Labor market and employment. 2. Sociology of marketing. Topic 9. Scientific status, subject field, structure and functions of sociology of marketing. Topic 10. Historical stages of formation of sociology of marketing. Topic 11. Theoretical concepts and main categories of sociology of marketing. Topic 12. Laws, principles and methods of sociology of marketing. Topic 13. Social marketing. Topic 14. Marketing technologies of formation of social resources. Topic 15. Marketing technologies of formation of a competitive environment. Topic 16. Marketing technologies of market segmentation.

1. Akimov D.I. Social marketing. - Kyiv: Naukova dumka, 2008. - 144 p. 2. Babosov E.M. Economic sociology. Questions and answers. - Minsk: Tetra- Systems, 2004. - 224 p. 3. Bannikova L.N. The social essence of marketing (methodology of sociological analysis): monograph. -Ekaterinburg: UGTU-UPI, 2009. - 259 p. 4. Grendaud K. Sociological foundations of marketing // Theory of Marketing / Ed. M. Baker. - SPb.: Piter, 2002. - P. 151-173. 5. Zarubina N.N. Economic sociology: Textbook. - Moscow: Yurayt, 2015. - 378 p. 6. Lopatina N.V. Sociology of marketing: Textbook. - Moscow: Academic Project, 2005. - 304 p. 7. Lukashevich M.P. Sociology of Economics: Textbook. - Kyiv: Karavela, 2005. - 288 p. 8. Marketing of social services: Textbook / Ed. V.G. Voronkova. - Kyiv: Publishing House “Professional”, 2008. - 576 p.

Lecture, practical class, independent work, research task, presentation

1) evaluation of active work of students (oral answers, thematic reports, practical tasks) during practical classes (LR 1.1; LR 1.2; LR 2.1; LR 2.2) - 30/20 points; 2) performance of 2 term-papers (LR 1.1; LR 1.2; LR 2.1; LR 2.2; LR 4) - 20/10 points (2 papers of 10/5 points for each); 3) performance and presentation of the results of the individual research task (LR 3; LR 4) - 10/6 points, ie 8/5 points for the result of the task and 2/1 points for the presentation of the results; Final evaluation: written exam (LR 1.1; LR 1.2; LR 2.1; LR 2.2) in the form of test (40 tasks of 1 point) - 40/24 points.

ukrainian