Infopaket

CS “Naming”. Part 2. Naming models in Ukrainian business discourse (7th Semester)

ВБ 2.4

Вибіркова дисципліна для ОП

First

2022/2023

7 Semester

3

PLO 10. Know the rules of standard language and be able to apply them in practice. PLO 12. Analyse language units, determine their interaction, and characterize linguistic phenomena and the underlying processes. PLO 17. Collect, analyse, systematize and interpret language and speech facts and use them to solve complex problems and tasks in specialized fields of professional activity and / or training.

Full-time form

Before starting this course, students should know the entire amount of material provided by the program of modern Ukrainian language courses. Be able to perceive and analyze information; highlight relevant and reliable material in the information field; use interactive and multimedia tools, use previously acquired knowledge and skills in the process of collecting, describing, analyzing and creating own names in business discourse. Have basic skills of working with information in Internet resources; critical attitude to the analyzed phenomena; the method of lexical analysis; skills of seminal and semasiological analysis of the word; the practice of word usage and orthographic norms; principles of collection, accumulation, processing and search of linguistic material and practices of conducting sociolinguistic and sociological research.

The subject is the study of the nature of proper names used in Ukrainian-language business discourse, in particular in the semantic-word-forming, functional and pragmatic aspects. The purpose is to acquaint students with the essence, directions and tasks of modern naming in business discourse, naming models of various classes of names, their functions and role in business communication, with the mechanisms of brand creation and effective promotion; develop skills and abilities in creating own names, in particular ergonims, chrematonyms, pragmatonyms, virtual onims, in creating advertising for them and in effective promotion of them on the market of services and goods or in business communication, application of acquired knowledge in the process of analyzing commercial and virtual own names.

1) Белей О.О. Сучасна українська ергонімія: власні назви підприємств Закарпаття. Ужгород, 1999. 2) Скорук І.Д. Курсова та дипломна роботи з ономастики: навч. посіб. Луцьк, 2014. 3) Кравченко Л.О. Проблеми нових номінацій як наслідок мовної політики та мовної ситуації України // Ukrajinistika – minulost, přítomnost a budoucnost III : jazyk. Brno, 2015. C. 263–270. 4) Сазонова Є.О. Фонетичні явища евфонії та какофонії в інтернет-ономастиці // Вісник ЛНУ № 9 (268), Ч. ІІ. Л., 2013. C. 62–66. Ткаченко Г.В. Класи хрематонімів // Мова і культура. К., 2009. Вип. 12. Т. VII(132). С. 69–73. 5) Карпенко М.Ю. Онімний простір Інтернету. Монографія. Одеса, 2017. 6) Синявська О.Є. Роль філологічних досліджень у процесі неймінгу // World Science № 11(27), Vol. 2, November 2017. С.40–42.

Verbal, visual, interactive and practical methods of learning: lecture, practical training, independent work. Educational activities during the semester: tasks performed in the process of independent work; answers in practical classes; addition, participation in the discussion; writing tests; blitz survey; performance of creative tasks; writing a control test; preparation and defense of the presentation.

• Semester assessment: The overall grade for the semester consists of the points received for the classroom work (which synthesizes and independent work on processing theoretical material for preparation for the classroom: homework, oral answers in practical classes - max. 5 points in each of 7 classes, additions - max. 2 points in each of 3 sessions, Blitz survey - max 2 points in each of 2 sessions, presentation defense - max 5 points, writing tests - max 7 points, writing module test - max 10 points, and final control work - max. 20 points) and for independent work (fulfillment of creative tasks - max. 4 points for each of 2 works, presentation preparation - max. 5 points). The maximum number of points is 100 points, and the minimum is 60. The credit is issued based on the results of the student's work during the semester. If the student scored less than 60 points, he works on the missed topics in written and oral forms.

Ukrainian