Technologies of Political Advertising and Marketing

Course: Sociаl Technologies

Structural unit: Faculty of Sociology

Title
Technologies of Political Advertising and Marketing
Code
ВБ1.8
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2021/2022
Semester/trimester when the component is delivered
6 Semester
Number of ECTS credits allocated
4
Learning outcomes
1.1 Know the history of the formation and development of technologies of political advertising and marketing. 1.2 Know the basics of general theoretical approaches to political advertising and marketing technologies. 2.1 Understand the meaning of the processes taking place among the subjects of political advertising and marketing (politicians and marketers). 2.2 Highlight the main contradictions and trends in the development of political advertising and marketing technologies in modern world and domestic public life. 3. Publicly present the results of independent work.
Form of study
Full-time form
Prerequisites and co-requisites
1. Be able to think analytically and have the skills to analyze texts, political messages. 2. Know the forms and basic models of socio-political activities of political actors. 3. Have basic analytical methods of socio-political research and analytics.
Course content
1. Development of technologies of political advertising and marketing in politics. 2. Technologies of political advertising and marketing as an object of sociological research. 3. Forms, types and means of political advertising and marketing. 4. Political advertising as a social technology. 5. Subjects of political marketing. 6. Technologies of political advertising in political communication. 7. Types of communicative political technologies. 8. Strategy of conducting advertising political campaigns in the media. 9. Mobilization political technologies in election campaigns. 10. Methods of sociological research on the effectiveness of political marketing.
Recommended or required reading and other learning resources/tools
1. Полторак В. А. Політичний маркетинг. – Дніпропетровськ, 2001. – 94 с. 2. Соціально-комунікативні технології в політиці: Таємниці політичної “кухні”: Монографія. – Львів: Видавництво Національного університету “Львівська політехніка”, 2007. – 332 с. (Розділ 3,4) 3. Кочубей. Л. Інженерія виборча // Політична енциклопедія. Ред.: Ю. Левенець (голова), Ю. Шаповал (заст. голови) та ін. - К.: Парламентське видавництво, 2011. - с.287 4. Шведа Ю.Р. Технологія виборчої кампанії. Основи електорального маркетингу та менеджменту: [навч-метод. посібник]. Львів: ЛНУ ім. І. Франка, 2013. – 340 с. (Розділ 1,2,3)
Planned learning activities and teaching methods
Lectures, practical lessons, individual work
Assessment methods and criteria
1. Individual and group work in seminars: LR 1.1, LR 1.2, LR 2.1, LR 2.2, LR 3 - 40 points / 26 points. 2. Execution of control works: LR 1.1, LR 1.2, LR 2.1, LR 2.2 - 20 points / 10 points. Final assessment - exam, LR 1.1, LR 1.2, LR 2.2, LR 3 - 40 points / 24 points.
Language of instruction
ukrainian

Lecturers

This discipline is taught by the following teachers

Viktor Vasylovych Teremko
Politology department
Faculty of Philosophy

Departments

The following departments are involved in teaching the above discipline

Politology department
Faculty of Philosophy