Communicative strategies in the media sphere
Course: Ukrainian philology and West European language
Structural unit: Educational and Scientific Institute of Philology
Title
Communicative strategies in the media sphere
Code
ВБ 2.9
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2021/2022
Semester/trimester when the component is delivered
4 Semester
Number of ECTS credits allocated
3
Learning outcomes
PLO 3. Apply modern methods and technologies for successful and effective implementation of professional activities and ensuring the quality of scientific research in the field of Ukrainian philology.
PLO 6. Apply knowledge of expressive, emotional, logical means of language and speech technique to achieve the planned pragmatic result and organize successful communication
PLO 14. Explain the essence of specific philological questions and author's point of view on them both to specialists and to the general public.
PRN 25.2. Knowledge of basic concepts, categories, theories of modern political linguistics and media speechwriting
PRN 27.2. Knowledge of PR technologies in media communication.
Form of study
Full-time form
Prerequisites and co-requisites
2.1. Know theoretical foundations of stylistics, media linguistics, traditional and modern scientific paradigms of the modern Ukrainian language.
2.2. Be able to distinguish texts created for the purpose of manipulative influence.
2.3. Have elementary skills of recognizing the phenomena of media influence, as well as techniques and methods of traditional linguistic text analysis.
Course content
Students' knowledge of modern media communication strategies implemented in appropriate tactics and methods of influence is systematized. Psycholinguistic and sociolinguistic aspects of the main communicative media strategies are considered, informative and manipulative media strategies are distinguished.
Recommended or required reading and other learning resources/tools
1. Бацевич Ф. С. Основи комунікативної лінгвістики. К.: Видавничий центр «Академія», 2009. 376 с.
2. Бєлова А.Д. Комунікативні стратегії і тактики: проблеми систематики. Мовні і концептуальні картини світу. 2004. Вип. 10. С. 11-16.
3. Дзикович О. В. Комунікативно-прагматичні аспекти мовлення: конспект лекцій. Київ: НТУУ «КПІ», 2015. 85 с.
4. Селіванова О.О. Основи теорії мовної комунікації. Підручник. Черкаси: Ю.Чабаненко, 2011. 350 с.
5. Семенюк О.А., Паращук В.Ю. Основи теорії мовної комунікації. Навчальний посібник. Київ: Академія, 2010. 240 с.
6. Яшенкова О.В. Основи теорії мовної комунікації: навч. посіб. Київ: ВЦ «Академія», 2010. 312 с.
Planned learning activities and teaching methods
Lectures, seminar classes, independent work
Answer at the seminar classes
Report-analysis
Independent text creation using communicative tactics
Control test
Assessment methods and criteria
The credit is based on the results of the student's work throughout the semester and does not include additional assessment measures. The students who scored a total of less than 60 points during the semester must prepare material in the form of writing control works, essays, or, if necessary, write a final test.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Oksana
Ivanivna
Lutsenko
Department of Stylistics and Language Communication
Educational and Scientific Institute of Philology
Educational and Scientific Institute of Philology
Departments
The following departments are involved in teaching the above discipline
Department of Stylistics and Language Communication
Educational and Scientific Institute of Philology