Infopaket

Marketing

Вибіркова дисципліна для ОП

First

2021/2022

8 Semester

3

-

Full-time form

Successful study of basic economic categories.

The curriculum consists of the following content modules (1 content module in each semester): 1. Content module 1. "Theory and practice of business management in today's market environment", which focuses on the essence of the concept of marketing, diagnosing the market situation in modern business -environment. Important attention is paid to the disclosure of the specifics of management decisions regarding market and product strategies of the company. 2. Content module 2. "Development of marketing strategies of the enterprise", which is devoted to the content and essence of the stages of the process of forming the marketing strategy of the enterprise, its practical implementation, as well as the development of marketing plan.

1.. Marketing. Textbook / Starostina AO, Kravchenko VA, Prygara OY, Yarosh-Dmitrenko LO / For the head. ed. prof. Starostina AO - K .: SPE "Interservice", 2018. - 216 p. 2. Marketing: a textbook / A.O. Starostina, NP Goncharova, EV Krykavsky and others. for ed. A.O. Starostina. - K .: Knowledge, 2009. 3. Marketing: terminological dictionary / Starostina AO, Kochkina N.Yu., Zhurilo VV etc. / For the head. ed. prof. Starostina AO - K .: "SPE" Interservice ", 2017. - 154 p. 4. Industrial marketing: Theory, world experience, Ukrainian practice: Textbook / Ed. A.O. Starostina. - K .: Knowledge, 2005, - 764p. - European marketing). 5. Starostina AO Marketing research of national and international markets: Textbook. - K .: LLC "Lazarit-Polygraph", 2012. - 480p. 6. Marketing Management: Textbook / F. Kotler, KL Keller, AF Pavlenko et al.- K .: Himgest Publishing House, 2008. - 720 p.

Lecture, practical lesson

Semester assessment: 1. Modular test work -RN 2.1 - 2.3 - 15 points / 9 points 2. Modular test work -RN 2.1 - 2.3 - 15 points / 9 points 3. Homework, participation in group projects - RN 1.2, 2.1 - 3.1 - 30 points / 18 points 4. Project implementation - PH 3.1 - 20 points / 12 points 5. Final control work -RN 1.1 - 20 points / 12 points - final assessment: in the form of a test

Ukrainian