Infopaket

Brand Communications

061 «Журналістика»

Master of Journalism

1,5 years

90

7

Second (Master)

Journalism

KnowledgeField EN

Bachelor's or Specialist Degree Programme

Qualifying paper and passing a comprehensive qualifying exam. Graduates are issued the educational qualification: Master of Journalism. By the decision of the examination board graduates may be awarded the professional qualification "Advertiser" provided the 80-point threshold from the courses CC2, CC5, CC7, CC9, CC11, CC12, EC1-3, qualifying paper and exam.

PLO-1: To analyze and summarize research findings, draw conclusions about consistencies. PLO-2: To plan social communication research commissioned by specialized institutions, programme efficiency of new niche media. PLO-3: To write a review of a research article and/or an innovative project. PLO-4: To use foreign languages to promote and enhance personal research or innovation work. PLO-5: To develop a 'roadmap' for solving the identified problem. PLO-6: To draws conclusions about the effectiveness of the research. PLO-7: To schedule the time required to conduct research or develop an innovative project. PLO-8: To identify problem areas in the activities of modern media organizations. PLO-9: To demonstrate the ability to find contractors for research or development of innovative projects. PLO-10: To apply specialized conceptual expertise in social communications when planning professional activities or developing innovative project. PLO-11: To assess professional problem areas applying knowledge from a variety of subject areas. PLO-12: To search for the knowledge necessary to plan scientific work. PLO-13: To conduct audience surveys within the planned research. PLO-14: To write an article on the results of the research. PLO-15: To draw conclusions about the incompleteness and other drawbacks of brand communication formation processes and the application of new approaches to the analysis in the field. PLO-16: To write a report on the results of the conducted research in the sphere of formation and implementation of brand communications outlining proposals for improving professional activities in the field. PLO-17: To do a self-analysis through writing a report on their activities in the field of brand communications.

Distance form

Written and oral examinations, tests, differentiated tests, presentations, projects, passing a comprehensive qualifying examination and defending a master's qualifying paper.

National Credit Mobility applies to the relevant agreements signed by Taras Shevchenko National University of Kyiv. International Credit Mobility applies to the relevant agreements signed by Taras Shevchenko National University of Kyiv. Foreign students are eligible to enroll provided their state language proficiency level is sufficient for training.

Professional qualification internship. Pre-diploma internship.

Jobs in brand communications: journalist, editor, analyst, expert, leading marketing communications specialist, head of media centre, brand manager, head of media project, head of marketing in a media outlet etc.

A master student can undertake further study at a more advanced level to upgrade skills.