Media Communications in Business

Educational and Scientific Institute of Journalism

Name
Media Communications in Business
Program code
№ 061 «Журналістика»
Qualification awarded
Master of Journalism
Length of programme
1,5 years
Number of credits
90
level of qualification according to the National Qualification Framework and the European Qualifications Framework
7
Qualification level
Second (Master)
Discipline
Journalism
Speciality
KnowledgeField EN
Specific admission requirements
Comprehensive Subject Area Examination
Specific arrangements for recognition of prior learning
Bachelor’s or Specialist Degree Programme
Qualification requirements and regulations, including graduation requirements
Graduates who have successfully defended their qualifying project and passed a comprehensive examination are issued a standard form document which certifies they have been conferred the educational qualification: the degree of Master of Journalism.
Programme learning outcomes
PLO-1. To analyze and summarize research findings, draw conclusions on the patterns. PLO-2. To predict the audience's reaction to a new information product or campaign. PLO-3. To plan social communication research commissioned by specialized institutions. PLO-4. To write a review of a research article and/or an innovative project. PLO-5. To use foreign languages to promote and enhance their research and/or innovation work. PLO-6. To draw conclusions about the effectiveness of the research conducted. PLO-7. To schedule the time required to conduct research or develop an innovative project. PLO-8. To identify problem areas in the activities of modern media organizations. PLO-9. To demonstrate the ability to find contractors for research or development of innovative projects. PLO-10.To apply specialized conceptual expertise in social communications when planning research or developing an innovative project. PLO-11. To assess professional problem areas applying knowledge from a variety of subject areas. PLO-12. To search for the knowledge necessary to plan scientific work. PLO-13. To conduct audience surveys within the planned scientific research. PLO-14. To write a research article based on the results of the research. PLO-15. To draw conclusions about the incompleteness of the research and the application of new approaches. PLO-16. To write a report on the work of the media team outlining proposals for improving professional activities. PLO-17. To do a self-analysis through writing a report on their research and/or implementation activities. PLO-18. To create effective communication models to secure activities of a business. PLO-19. To use the tools of media consulting: to offer specialized analytical services, develop campaigns to promote information products in media space.
Form of study
Full-time form
Examination regulations and grading scale
Written and oral examinations, tests, differentiated tests, individual project works, presentations, defence of the master's innovative project and passing a qualifying examination.
Оbligatory or optional mobility windows (if applicable)
National Credit Mobility - standard national application. International Credit Mobility - on the general basis.
Work placement
Work-based learning
Full-time
Director of the course
Svitlana Anatoliyivna Vodolazka
Department of Publishing and Editing
Educational and Scientific Institute of Journalism
Occupational profiles of graduates
Graduates can work in the following positions: a project and program management specialist in the field of tangible (intangible) production, media project manager, media holding manager, online media manager, project manager, publishing editor, content manager, information communications specialist, content editor, communications analyst. Additionally, graduates can work in the editorial offices of publishing houses, newspapers and magazines, media departments.
Access to further studies
А master student can undertake further study at a more advanced level to upgrade skills.